Duracell is a leading global brand that manufactures and sells high-performance alkaline batteries, specialty cells, and rechargeable batteries for various electronic devices. Founded on a history of innovation by Samuel Ruben and Philip Rogers Mallory in the 1920s, Duracell is known for its reliability and has produced industry firsts, such as the first alkaline AA and AAA batteries and the first battery on the moon for the Apollo 11 mission.  

Key Aspects of Duracell

Product Range:

Duracell offers a wide variety of battery sizes (AA, AAA, C, D, 9V) and types, including alkaline, rechargeable, and specialty cells. 

Innovation:

The company has a long history of technological advancements, including the development of long-lasting alkaline batteries and unique technologies like Duralock for extended shelf life. 

Reliability:

Duracell batteries are designed to provide dependable, long-lasting power for everyday devices such as remote controls, flashlights, and portable games. 

History:

The brand name was established in the mid-1960s, building on the earlier work of Samuel Ruben and Philip Rogers Mallory at the Mallory company, which created durable batteries for use in World War II. 

Ownership: Duracell is a subsidiary of Berkshire Hathaway, a global conglomerate.